The part of civil society that operates in an organized manner through non-profit and non-governmental organizations and structures is going through constant development in recent decades internationally but – more recently – also in our country where such associations, unions and federations are growing more and more.
This development also raises the question of whether this course can follow in the footsteps of corporations in the field of promotion and networking through social media. The answer seems to be yes and in fact there are platforms that claim to be a privileged field for the growth and development of non-profit organizations.
A typical example is LinkedIn, which recently published a study arguing that its structure is such that it helps non-governmental / non-profit organizations grow. Among the reasons mentioned are the plethora of volunteers and donors who are active on the platform and who could be approached by an organization, the gathering of almost every corporation with active and up-to-date accounts and, in addition, the recognized prestige of the platform with the business environment.
We should, of course, point out something that seems obvious, but is often ignored with disastrous consequences. LinkedIn may prove to be an ideal tool for a non-profit organization, but this requires expertise and professionalism in the implementation and management of the account, otherwise it will be just another account whose creators will wonder why it does not bring the desired results.
