Certainly, when one speaks of communication in a professional context, the minds of most go to strategies, elaborate tactics, sophisticated tools, messaging architecture, narrative structure, and so on. But first and foremost, communication is the key to everyday socializing.What is called body language in the early stages of a media training. It is this kind of…
In the previous post we may have talked about the “basics” of communication, but current reality “turns” us to dealing with more “advanced” issues in the industry. Market research has been a classic tool of marketing and political communication since the latter began to borrow concepts and methods from economics. With the emergence of social…
Address: noun (c): formal speech by the authorities to the people for matters of great importance. The above entry may seem easily understandable in contemporary Greece, as our reality has become very familiar with the concept, but not long ago, say before 2010, there may have been people who did not know what a prime…
Amid protests around the world over the recent incidents of police brutality in the US, the issue has gone viral challenging corporations that are active in social media to take a stand on the issue. Of course, the whole issue is absolutely serious and especially multidimensional, and this is not the place to dive into…
One of the very classic roles attributed to the media and a first semester course for every communication student is the agenda setting. This means which issues are projected and how they are prioritized, that is, in what order and with what gravity they stand out. The interesting thing about this agenda is the process…
During recent years, not rarely, Facebook, the social media giant, has been the focus of investigation, scrutiny and serious pressure. The reason is traditionally the management of personal data and in particular their use for advertising purposes. In all such cases though, it was national and regional institutional regulators exerting the pressure, acting in the…
The publishing of the list of the media and the amounts of money distributed to them through the promotion of the “We Stay Home” advertising campaign by the Minister and Greek Government Spokesman, Mr. S. Petsas, brought to the surface an old but serious issue. This issue is none other than the lack of a…
Two opposing trends characterize the 2020 everyday life if we look at it from the perspective of privacy. On the one hand, there is the need to grow our private space having safety as the major criterion. Whether we are talking about everyone’s own workplace, or – above all – the private space that defines…