We rarely deal with industry-specific issues in this space. However, current events sometimes leave us no choice! EACA (European Association of Communications Agencies) recently published the first pan-European survey on the cost of participating in advertising pitches, bringing to light the large – often unseen – burden borne by advertising agencies. Based on responses from…
Recently, many people have certainly been informed of the extra-ordinary news about the adventure of Marill Garnreiter, who attributed a series of her symptoms to stress, but ChatGTP diagnosed a year before the doctors that she was suffering from an aggressive form of cancer! Obviously, the power of the news lies in the fact that…
The entry of Artificial Intelligence (AI) into everyday life, the workplace and the market as a whole is certainly the culmination of the technological boom of recent decades. However, it quickly became clear that just as important as the applications of AI would be the creation of a framework of clear rules and policy measures…
A Recent journalistic research highlighted a very interesting issue for the healthcare sector, that of the relationship between Patient associations and Pharmaceutical companies. And like any thorough journalistic investigation, it gave the opportunity to all involved stakeholders to share their side of the story. In this blog, we are certainly not concerned with the essence…
September marks the return to routine and work after summer holidays. If you feel anxious about this transition, you’re not alone! How can you maintain your productivity and ease back into your rhythm with calm? Below are some useful tips from Perception team to help you manage your anxiety and stay productive. Start Slowly: Give…
A few days ago, the Leonteios School of Athens, held a Press Conference on the occasion of the completion of 100 years since the opening of the school unit which houses to this day the largest school of the Municipality of Athens and one of the most historic schools in Greece. The school, part of…
The recent discussion surrounding the advancement of Artificial Intelligence (AI) is increasingly focused on its impact on employment. While AI has the potential to reshape industries and increase productivity, it also poses a significant threat to job availability. This discussion is as old as the industrial revolution, which replaced human labor with machines. The rapid…
In crisis management training, the theoretical part often revolves around case studies to highlight with real examples the importance of a wrong or a right choice. We do not know yet what kind of case study the recent accident at Allou Fun Park will be in the future. Nor does it make sense from our…
Being first is not always good. It is something that in our country we have come to understand, having often “climbed” the wrong peaks. The most recent such peak pertains to a very sensitive social issue: drug-related deaths. On the occasion of World Drug Day, a study by the University of Athens was presented, according…
Social media regulation is a field not yet complete. Steps are being taken gradually, but major developments are expected from major institutions. One such institution is the European Union, and in this sense an important step was recently taken with the anti-illegal content measures voted on and proposed by the European Parliament, to ensure that…