Recent developments in the global pharmaceutical market demonstrate that lobbying and public affairs strategies are increasingly becoming critical “weapons” for companies. With the ongoing bargaining between pharmaceutical manufacturers and the U.S. under Trump unsettling international markets, it is clear that companies no longer rely solely on innovative products or local market access strategies; they are…
The recent cancellation of Jimmy Kimmel’s show has brought back the debate on freedom of speech and freedom of the press — two pillars of critical importance not only for the media, but for every communication professional. From this perspective, and given that very often perception is reality, such cases are opportunities for reflection. Where…
We rarely deal with industry-specific issues in this space. However, current events sometimes leave us no choice! EACA (European Association of Communications Agencies) recently published the first pan-European survey on the cost of participating in advertising pitches, bringing to light the large – often unseen – burden borne by advertising agencies. Based on responses from…
Recently, many people have certainly been informed of the extra-ordinary news about the adventure of Marill Garnreiter, who attributed a series of her symptoms to stress, but ChatGTP diagnosed a year before the doctors that she was suffering from an aggressive form of cancer! Obviously, the power of the news lies in the fact that…
The entry of Artificial Intelligence (AI) into everyday life, the workplace and the market as a whole is certainly the culmination of the technological boom of recent decades. However, it quickly became clear that just as important as the applications of AI would be the creation of a framework of clear rules and policy measures…