\u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1<\/a> \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 (pitches), \u03c6\u03ad\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c6\u03c9\u03c2 \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u2013\u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03b8\u03ad\u03b1\u03c4\u03bf\u2013 \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03c9\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2.<\/p>\n\u039c\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc 412 agencies, \u03b7 \u03bc\u03ad\u03c3\u03b7 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 pitches \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 650.937 \u20ac, \u03bc\u03b5 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac pitch \u03bd\u03b1 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c3\u03c4\u03b1 43.804 \u03b5\u03c5\u03c1\u03ce! \u03a4\u03bf \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03bc\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 5-8 \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03bd\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd 44-48 \u03ce\u03c1\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf.<\/p>\n
\u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac: \u03c4\u03bf \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03b9\u03c2 300.000 \u20ac, \u03b5\u03bd\u03ce \u03c3\u03b5 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03a3\u03bb\u03bf\u03b2\u03b1\u03ba\u03af\u03b1 \u03ae \u03b7 \u03a0\u03bf\u03bb\u03c9\u03bd\u03af\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03b1 2 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce.<\/p>\n
\u03a3\u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03c0\u03bf\u03b4\u03b1, \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 42% \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c0\u03b1\u03c1\u03ac \u03c4\u03b9\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03bd\u03b1 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03bf. \u0397 \u03c8\u03c5\u03c7\u03b9\u03ba\u03ae \u03ba\u03cc\u03c0\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c9\u03c2 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1, \u03b5\u03bd\u03ce \u03bf\u03b9 out-of-pocket \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2, \u03b5\u03c0\u03b9\u03b2\u03b1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 pitches \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2.<\/p>\n
\u0397 EACA \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c3\u03b1\u03c6\u03ad\u03c2 briefing \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c3\u03bc\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b4\u03af\u03ba\u03b1\u03b9\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd. \u03a0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03b9 marketers \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae agency \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03ae\u03c1\u03b9\u03b1, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c0\u03bb\u03b7\u03b8\u03ce\u03c1\u03b1 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03c9\u03bd \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd.<\/p>\n
\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03ac\u03ba\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03c4\u03bf pitching \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b7 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 1 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03bf \u20ac \u03b5\u03c4\u03b7\u03c3\u03af\u03c9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n
\u03a3\u03b5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03cc\u03bb\u03bf\u03b9 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03bc\u03b1\u03c2. \u03a4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b7 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf;<\/p>\n","protected":false},"excerpt":{"rendered":"
\u03a3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c0\u03b9\u03b1\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03ba\u03bb\u03b1\u03b4\u03b9\u03ba\u03ac \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03b5\u03b4\u03ce \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b5\u03c0\u03b9\u03ba\u03b1\u03b9\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b4\u03b5\u03bd \u03bc\u03b1\u03c2 \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae! \u0397 EACA (European Association of Communications Agencies) \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 (pitches), \u03c6\u03ad\u03c1\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c6\u03c9\u03c2 \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u2013\u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03b8\u03ad\u03b1\u03c4\u03bf\u2013 \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03c9\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2. \u039c\u03b5 \u03b2\u03ac\u03c3\u03b7…<\/p>\n","protected":false},"author":1,"featured_media":829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[27],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-el","tag-featured-el","category-24","description-off"],"_links":{"self":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts\/827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":2,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts\/827\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts\/827\/revisions\/832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/media\/829"}],"wp:attachment":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/media?parent=827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/categories?post=827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/tags?post=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}