{"id":639,"date":"2022-05-16T20:36:14","date_gmt":"2022-05-16T17:36:14","guid":{"rendered":"https:\/\/www.perception.com.gr\/%ce%bc%ce%b7-%ce%ba%ce%b1%cf%84%ce%b7%ce%b3%ce%bf%cf%81%ce%b9%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%bf\/bad-publicity\/"},"modified":"2023-05-31T16:16:07","modified_gmt":"2023-05-31T13:16:07","slug":"bad-publicity","status":"publish","type":"post","link":"https:\/\/www.perception.com.gr\/el\/general-el\/bad-publicity\/","title":{"rendered":"Bad (?) Publicity"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]\u039f \u03ba\u03b1\u03c4\u03b1\u03ba\u03bb\u03c5\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 24\u03c9\u03c1\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03cc\u03c3\u03b1 \u2013 \u03cc\u03bd\u03c4\u03c9\u03c2 \u03b1\u03ba\u03c1\u03b1\u03af\u03b1 \u2013 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ae\u03c2 big brother \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc \u03b1\u03c6\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1: \u00ab\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03ba\u03ae \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u00bb.<\/p>\n<p>The clich\u00e9 implies that even publicity associated with negative comments, ie publicity for negative reasons, can harm a brand\/corporate image, however it strengthens the awareness side and in some cases this is more important, especially in the long run.<\/p>\n<p>\u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03b2\u03bb\u03b1\u03c0\u03c4\u03b9\u03ba\u03ae \u03ad\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03b9\u03ba\u03ae \u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5 \u03c7\u03ac\u03c1\u03b7 \u03c4\u03b1 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf. \u03a3\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c3\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c3\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03b1\u03b9\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u2013 \u03ad\u03c3\u03c4\u03c9 \u03ba\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03bf\u03bb\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u2013 \u03c3\u03b5 \u03c9\u03c6\u03b5\u03bb\u03b5\u03af.<\/p>\n<p>\u03a0\u03bf\u03bb\u03cd \u03b4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03bf\u03cd\u03c4\u03c9\u03c2 \u03ae \u03ac\u03bb\u03bb\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b3\u03b1\u03bc\u03b7\u03bd\u03ad\u03c2 \u00ab\u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\u00bb, \u03b7 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b8\u03b1 \u03ad\u03bb\u03b5\u03b3\u03b5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03ad\u03bd\u03b1 \u00ab\u03b4\u03ce\u03c1\u03bf\u00bb \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03ac\u03c3\u03c7\u03b7\u03bc\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03b9\u03b1\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03c4\u03cd\u03bb\u03b9\u03b3\u03bc\u03b1. \u0391\u03c1\u03ba\u03b5\u03af \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03af\u03b4\u03b1 \u03ae \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2.<\/p>\n<p>\u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bd\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03bb\u03af\u03b3\u03bf \u03c0\u03b9\u03bf \u03bc\u03b1\u03ba\u03c1\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]\u039f \u03ba\u03b1\u03c4\u03b1\u03ba\u03bb\u03c5\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 24\u03c9\u03c1\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03cc\u03c3\u03b1 \u2013 \u03cc\u03bd\u03c4\u03c9\u03c2 \u03b1\u03ba\u03c1\u03b1\u03af\u03b1 \u2013 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ae\u03c2 big brother \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc \u03b1\u03c6\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1: \u00ab\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03ba\u03ae \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u00bb. The clich\u00e9 implies that even publicity associated with negative comments, ie publicity for negative reasons, can harm a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-el","category-24","description-off"],"_links":{"self":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":1,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/posts\/639\/revisions\/640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perception.com.gr\/el\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}